What is Full-Funnel Advertising?
Every customer journey is unique, which means every ad experience should be too. With full-funnel advertising, your brand can deliver tailored messages across each stage of the buying journey — from awareness to conversion — on every device and platform.
At Metrics Media, our programmatic advertising platform empowers you to run campaigns that connect with your audience where they are, at the moment they’re ready, and in the format they prefer.
Full-funnel capability addressing the entire customer journey:
The Three Stages of Full-Funnel Programmatic Campaigns
- Awareness
Objective: Build visibility and spark interest
Formats: Display, Video, DOOH (Digital Out of Home)
Goals: Maximise brand reach, boost video views
- Consideration
Objective: Keep your brand top-of-mind during the evaluation phase
Formats: Native ads, Retargeted Display, In-app
Goals: Drive web traffic and app installs
- Conversion
Objective: Drive action from engaged users
Formats: Dynamic Display, Retargeting, Product Feeds
Goals: Increase revenue, click-through rate (CTR), purchases
Conversion Campaign Strategy
The conversion phase is where prospects are nudged to complete their purchase. Our conversion-specific campaigns are optimised to maximise orders, sales, and ROI.
How Metrics Media Drives Conversions
We power campaigns through modular, flexible programmatic technology. These campaigns are built with real-time bidding, dynamic creative, and precision targeting.
Audience Segmentation
We offer advanced targeting through three high-performing audience types:
Similar Audiences – Reach new users with characteristics like your best customers
Website Visitors – Retarget those who’ve already shown interest or made a purchase
Customer Lists – Target emails, mobile IDs, or CRM data
Visitor Type Segmentation
Campaigns can be tailored to suit:
Existing customers – For upselling, loyalty, and increasing LTV
New prospects – For acquisition and first-time conversions
Why Programmatic with Metrics Media?
Omnichannel execution: reach across web, mobile, video, and DOOH
Real-time analytics and attribution
Custom strategies for each vertical and customer segment
Programmatic advertising with full-funnel strategy ensures your brand stays relevant, visible, and action-driven throughout the customer journey.
Ready to drive measurable results at every stage of the funnel? Contact Metrics Media today.